Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry.
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2005.Description: ix, 325 p. : ill. ; 24 cmISBN: - 0071412867
- HD 53 .B468 2005
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College Library General Circulation Section | HD 53 .B468 2005 (Browse shelf(Opens below)) | 1 | Available | C6237 |
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