Tangible strategies for intangible assets :
Berry, John
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York, NY : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867
Intangible property--Management.
Intangible property--Valuation.
HD 53 / .B468 2005
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry. - New York, NY : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867
Intangible property--Management.
Intangible property--Valuation.
HD 53 / .B468 2005