Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: 793 p. : col. ill. ; 28 cmISBN: - 0071246436 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- HF 5415.13 .M369 2005
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College Library General Circulation Section | HF 5415.13 .M369 2005 (Browse shelf(Opens below)) | 1 | Available | C15114 |
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