Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - 793 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
0071246436 (alk. paper : hbk.) 9780072947038 (hbk.)
2004040321
Marketing--Management.
HF 5415.13 / .M369 2005
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - 793 p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
0071246436 (alk. paper : hbk.) 9780072947038 (hbk.)
2004040321
Marketing--Management.
HF 5415.13 / .M369 2005