Global meetings and exhibitions / Carol Krugman, Rudy R. Wright.
Material type:
TextSeries: The Wiley event management seriesPublication details: Hoboken, N.J. : John Wiley & Sons, 2007.Description: xxiii, 263 p. : ill. ; 25 cmISBN: - 0471699403 (cloth)
- 9780471699408 (cloth)
- AS 6 .K795 2007
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College Library General Circulation Section | AS 6 .K795 2007 (Browse shelf(Opens below)) | 1 | Available | C9021 |
Includes bibliographical references and index.
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
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