Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Description: 670 p. : ill. (some col.) ; 27 cmISBN: - 0071188517
- HF 5415 .D92 1999
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College Library General Circulation Section | HF 5415 .D92 1999 (Browse shelf(Opens below)) | 1 | Available | C0048 |
Includes bibliographical references (p. 649-656) and index.
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