Business marketing :
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0071188517
98021676
Marketing.
HF 5415 / .D92 1999
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
0071188517
98021676
Marketing.
HF 5415 / .D92 1999