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Advertising, promotion :

Shimp, Terence A.

Advertising, promotion : & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications. Terence A. Shimp. - 6th ed. - Mason, Ohio : Thomson South-Western, 2003. - 650 pages : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0030352711

LCCN: 2002071957

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

LC Class. No.: HF 5415.123 / .Sh54 2003

Dewey Class. No.: G 658.8221 / S6 2003

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Advertising, promotion :

SOUTHVILLE LIBRARY