Normal view MARC view ISBD view

Nontraditional media in marketing and advertising / (Record no. 48659)

MARC details
000 -LEADER
fixed length control field	00632nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SISC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170711165805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140321s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412997614
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415
Item number	.B455697 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Blakeman, Robyn
245 ## - TITLE STATEMENT
Title	Nontraditional media in marketing and advertising /
Statement of responsibility, etc	Robyn Blakeman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London :
Name of publisher, distributor, etc	SAGE,
Date of publication, distribution, etc	c2014.
300 ## - PHYSICAL DESCRIPTION
Extent	255 p. :
Other physical details	ill. ;
Dimensions	23 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Alternative mass media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Call number prefix	Foreign
Koha item type	Books
Source of classification or shelving scheme	Library of Congress Classification

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
			College Library	College Library	Reserve Section	03/21/2014		HF 5415 .B455697 2014	C17942	05/15/2018	03/21/2014	Books

SOUTHVILLE LIBRARY