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Nontraditional media in marketing and advertising /

Blakeman, Robyn

Nontraditional media in marketing and advertising / Robyn Blakeman. - London : SAGE, c2014. - 255 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781412997614

Subjects--Topical Terms:
Advertising.
Alternative mass media.
Marketing.

LC Class. No.: HF 5415 / .B455697 2014

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Nontraditional media in marketing and advertising /

SOUTHVILLE LIBRARY