Advanced marketing management (Record no. 367371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250407112625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250404b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-621-427-169-6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .Ab23 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abante, Marmelo V. |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced marketing management |
| Statement of responsibility, etc | Marmelo V. Abante and Melchor S. Julianes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Intramuros, Manila |
| Name of publisher, distributor, etc | Unlimited Books Library Services & Publishing, Inc. |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 254 pages; |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management -- Strategic marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business planning -- Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation -- Marketing strategy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Julianes, Melchor S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Sub Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Graduate Section | 04/04/2025 | Library Fund | HF 5415.13 .Ab23 2024 | C24339 | 04/04/2025 | 04/04/2025 | Books | |||||
| Library of Congress Classification | College Library | College Library | Graduate Section | 04/04/2025 | Library Fund | HF 5415.13 .Ab23 2024 | C24338 | 04/04/2025 | 04/04/2025 | Books | |||||
| Library of Congress Classification | College Library | College Library | Graduate Section | 05/07/2025 | Library Fund | HF 5415.13 .Ab23 2024 | C24578 | 05/07/2025 | 05/07/2025 | Books |