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Advanced marketing management

Abante, Marmelo V.

Advanced marketing management Marmelo V. Abante and Melchor S. Julianes - Intramuros, Manila Unlimited Books Library Services & Publishing, Inc. 2024 - xiv, 254 pages; 25cm.

Includes bibliographical references.

ISBN: 978-621-427-169-6

Subjects--Topical Terms:
Marketing management -- Strategic marketing.
Business planning -- Consumer behavior.
Market segmentation -- Marketing strategy.

LC Class. No.: HF 5415.13 / .Ab23 2024

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Advanced marketing management

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