advertising, promotion, and other aspects of integrated marketing communication / (Record no. 362669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781337282659 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, Craig J. |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Craig J. Andrews.-- |
| Title | advertising, promotion, and other aspects of integrated marketing communication / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA : |
| Name of publisher, distributor, etc | Cengage Learning |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 635 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | Reserve Section | 11/11/2019 | Library Fund | HF 5438.5 .An565 2018 | C22023 | 11/11/2019 | 11/11/2019 | Books |