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advertising, promotion, and other aspects of integrated marketing communication /

Andrews, Craig J.

advertising, promotion, and other aspects of integrated marketing communication / Craig J. Andrews.-- - 10th ed - USA : Cengage Learning 2018 - xix, 635 pages.

ISBN: 9781337282659

Subjects--Topical Terms:
Advertising
Sales promotion

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advertising, promotion, and other aspects of integrated marketing communication /

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