Integrated marketing communications / (Record no. 357056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-62513-6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MAIN HF 5415.123 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | .P53 2002 c.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc | David Pickton, Amanda Broderick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education South Asia, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 752 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Mansfield College | South Mansfield College | 06/10/2006 | MAIN HF 5415.123 .P53 2002 c.2 | SMC03191 | 05/23/2018 | 05/23/2018 |