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Integrated marketing communications /

Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - Singapore : Pearson Education South Asia, 2002 - 752 pages : illustrations ; 25 cm.

Includes index.

ISBN: 0-273-62513-6

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: MAIN HF 5415.123 / .P53 2002 c.2

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Integrated marketing communications /

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