Experiential Brand Deployment: Improving Tourism Brand Evaluations (Record no. 347564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171207s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chen, Hsiu-Li |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential Brand Deployment: Improving Tourism Brand Evaluations |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Hsiu-Li Chen, Shane Mathews |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages 539-59, June 2017 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Journal of Hospitality & Tourism Research |
| Volume number/sequential designation | 41:5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | EXPERIENTIAL MARKETING, BRANDING, SERVICE BUSINESS, QUALITY FUNCTION DEVELOPMENT, RESORTS |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | 12/07/2017 | 12/07/2017 | 12/07/2017 | Periodicals |