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Experiential Brand Deployment: Improving Tourism Brand Evaluations

Chen, Hsiu-Li

Experiential Brand Deployment: Improving Tourism Brand Evaluations Hsiu-Li Chen, Shane Mathews - 2017 - pages 539-59, June 2017 - Journal of Hospitality & Tourism Research 41:5 .

Subjects--Topical Terms:
EXPERIENTIAL MARKETING, BRANDING, SERVICE BUSINESS, QUALITY FUNCTION DEVELOPMENT, RESORTS

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Experiential Brand Deployment: Improving Tourism Brand Evaluations

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