Marketing strategy / (Record no. 291088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160303s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-03-032103-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MAIN HF 5415.13 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | .F47 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | O. C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Orlando, Florida : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harcourt College Publishers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 469 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management -- Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Management. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Mansfield College | South Mansfield College | Reserve Section | 5.00 | MAIN HF 5415.13 .F47 2002 | SMC0589 | 03/03/2016 | 03/03/2016 |