Normal view MARC view ISBD view

Marketing strategy /

Ferrell, O. C.

Marketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas, Jr. - 2nd Edition - Orlando, Florida : Harcourt College Publishers. 2002 - 469 pages : 26 cm.

Includes index.

ISBN: 0-03-032103-4

Subjects--Topical Terms:
Marketing --
Marketing -- -- Management -- Case studies.--Management.

LC Class. No.: MAIN HF 5415.13 / .F47 2002

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing strategy /

SOUTHVILLE LIBRARY