Principles of contemporary marketing / (Record no. 288970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | SSB060186 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170131093627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814392822 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K967 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of contemporary marketing / |
| Statement of responsibility, etc | David L. Kurtz and Louis E. Boone. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | South-Western Cengage Learning, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 780 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Designing customer-oriented marketing strategies. -- |
| Title | Understanding buyers and markets. -- |
| -- | Traget market selection. -- |
| -- | Product decisions. -- |
| -- | Distribution decisions. -- |
| -- | Promotional decisions. -- |
| -- | Pricing decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Sub Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 11/23/2015 | Library Fund | 545.00 | 1 | HF 5415 .K967 2012 | C20286 | 05/15/2018 | 09/24/2016 | 11/23/2015 | Books |