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Principles of contemporary marketing /

Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz and Louis E. Boone. - 15th edition. - Australia : South-Western Cengage Learning, 2012. - xxxvii, 780 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions. Designing customer-oriented marketing strategies. --

ISBN: 9789814392822

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K967 2012

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Principles of contemporary marketing /

SOUTHVILLE LIBRARY