Contemporary advertising and integrated marketing communications / (Record no. 283625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092cam a2200301Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn853501459 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150226140556.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130723s2013 nyua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071318380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)853501459 |
| Canceled/invalid control number | (OCoLC)870693664 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Transcribing agency | YDX |
| Modifying agency | YDXCP |
| -- | SFR |
| -- | OCLCO |
| -- | PHADU |
| -- | THCMU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PHDA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | .Ar74 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc | William F. Arens, Michael F. Weigold, Christian Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14nth ed. |
| Remainder of edition statement | McGraw-Hill international edition, International student edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 722 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous eds: c2011, 2009 & 2008. |
| 500 ## - GENERAL NOTE | |
| General note | "This International Student Edition is for use outside U. S."--Cover. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael F. Weigold. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Sub Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | Reserve Section | 02/26/2015 | Library Fund | HF 5821 .Ar74 2013 | C19104 | 05/15/2018 | 02/26/2015 | Books |