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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14nth ed. McGraw-Hill international edition, International student edition. - New York : McGraw-Hill Irwin, c2013. - xxxix, 722 pages : color illustrations ; 28 cm.

Previous eds: c2011, 2009 & 2008. "This International Student Edition is for use outside U. S."--Cover.

Business Administration

ISBN: 0071318380 9780071318389

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5821 / .Ar74 2013

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Contemporary advertising and integrated marketing communications /

SOUTHVILLE LIBRARY