We first : (Record no. 275402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02209cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16555709 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170125113147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101129s2011 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010048454 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230110267 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn679929246 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | BKL |
| -- | CDX |
| -- | BWX |
| -- | VP@ |
| -- | UPZ |
| -- | LMR |
| -- | C#P |
| -- | BDX |
| -- | UND |
| -- | TULIB |
| -- | ALAUL |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 60 |
| Item number | .M327 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mainwaring, Simon. |
| Dates associated with a name | 1967- |
| 245 10 - TITLE STATEMENT | |
| Title | We first : |
| Remainder of title | how brands and consumers use social media to build a better world / |
| Statement of responsibility, etc | Simon Mainwaring. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | How brands and consumers use social media to build a better world. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Palgrave Macmillan, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 250 pages ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [233]-244) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social responsibility of business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Capitalism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | On Process | College Library | College Library | General Circulation Section | 09/03/2014 | Donation | 1 | 50 | HD 60 .M327 2011 | C18608 | 05/15/2018 | 02/11/2015 | 09/03/2014 | Books |