We first :
Mainwaring, Simon. 1967-
We first : how brands and consumers use social media to build a better world / How brands and consumers use social media to build a better world. Simon Mainwaring. - 1st edition. - New York : Palgrave Macmillan, 2011. - vi, 250 pages ; 25 cm.
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
9780230110267 (hbk.)
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing).
Internet marketing.
HD 60 / .M327 2011
658.8
We first : how brands and consumers use social media to build a better world / How brands and consumers use social media to build a better world. Simon Mainwaring. - 1st edition. - New York : Palgrave Macmillan, 2011. - vi, 250 pages ; 25 cm.
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
9780230110267 (hbk.)
2010048454
Social responsibility of business.
Capitalism.
Social media--Economic aspects.
Branding (Marketing).
Internet marketing.
HD 60 / .M327 2011
658.8