Brand relevance: (Record no. 24834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a2200205 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170130104156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110926s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470613580 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | .Aa21535 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand relevance: |
| Remainder of title | making competitors irrelevant / |
| Statement of responsibility, etc | David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | San Francisco, CA : |
| Name of publisher, distributor, etc | Jossey-Bass, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 381 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 01/08/2014 | Donation | 1 | 8 | HD 69.B7 .Aa21535 2011 | C13535 | 05/15/2018 | 09/25/2017 | 1 | 01/08/2014 | Books |