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Aaker, David A.

Brand relevance: making competitors irrelevant / David A. Aaker. - San Francisco, CA : Jossey-Bass, 2011. - 381 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9780470613580

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).

LC Class. No.: HD 69.B7 / .Aa21535 2011

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