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Principles of advertising & IMC / (Record no. 24331)

MARC details
000 -LEADER
fixed length control field	00528nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140310183517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110128s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072537744
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.13
Item number	.D846 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Duncan, Tom.
245 ## - TITLE STATEMENT
Title	Principles of advertising & IMC /
Statement of responsibility, etc	Tom Duncan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston :
Name of publisher, distributor, etc	McGrawHill,
Date of publication, distribution, etc	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	774 p. :
Dimensions	25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Marketing
--	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Library of Congress Classification
Call number prefix	Foreign

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification		College Library	College Library	General Circulation Section	01/28/2011		595.00		HF 5415.13 .D846 2005	C11974	05/15/2018	1	10/18/2013	Books
		Library of Congress Classification		College Library	College Library	General Circulation Section	11/12/2013		595.00		HF 5415.13 .D846 2005	C11975	05/15/2018	2	11/12/2013	Books

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