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Principles of advertising & IMC /

Duncan, Tom.

Principles of advertising & IMC / Tom Duncan. - Boston : McGrawHill, 2005. - 774 p. : 25 cm.

ISBN: 0072537744

Subjects--Topical Terms:
Brand name products--Marketing--Management

LC Class. No.: HF 5415.13 / .D846 2005

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Principles of advertising & IMC /

SOUTHVILLE LIBRARY