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  2. MARC view: Segmentation strategies for hospitality managers :
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Segmentation strategies for hospitality managers : (Record no. 22869)

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MARC details
000 -LEADER
fixed length control field 00623nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310183435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080204s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789022172
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX 911.3.M3
Item number .M685 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morritt, Ron
245 ## - TITLE STATEMENT
Title Segmentation strategies for hospitality managers :
Remainder of title target marketing for competitive advantage /
Statement of responsibility, etc Ron Morritt
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Binghamton, New York :
Name of publisher, distributor, etc The Haworth Press, Inc,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 236 p. :
Dimensions 22 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Call number prefix Foreign
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   College Library College Library General Circulation Section 02/04/2008 Donation 3396.00   TX 911.3.M3 .M685 2007 C9120 05/15/2018 1 10/18/2013 Books

Segmentation strategies for hospitality managers :

APA

Morritt R., . (2007). Segmentation strategies for hospitality managers. Binghamton, New York: The Haworth Press, Inc.

Chicago

Morritt Ron, . 2007. Segmentation strategies for hospitality managers. Binghamton, New York: The Haworth Press, Inc.

Harvard

Morritt R., . (2007). Segmentation strategies for hospitality managers. Binghamton, New York: The Haworth Press, Inc.

MLA

Morritt Ron, . Segmentation strategies for hospitality managers. Binghamton, New York: The Haworth Press, Inc. 2007.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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