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Segmentation strategies for hospitality managers :

Morritt, Ron

Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ron Morritt - Binghamton, New York : The Haworth Press, Inc, 2007. - 236 p. : 22 cm.

ISBN: 9780789022172

Subjects--Topical Terms:
Hospitality industry--Marketing.
Market segmentation.

LC Class. No.: TX 911.3.M3 / .M685 2007

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Segmentation strategies for hospitality managers :

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