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  2. MARC view: Marketing management :
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Marketing management : (Record no. 21960)

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MARC details
000 -LEADER
fixed length control field 00578nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310183347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070212s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072552174
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .P387 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J.
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills.
Statement of responsibility, etc Paul J. Peter.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 876 p. :
Other physical details ill. ;
Dimensions 25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Call number prefix Foreign
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   College Library College Library General Circulation Section 02/12/2007   HF 5415.13 .P387 2004 C8238 05/15/2018 1 03/10/2014 Books

Marketing management :

APA

Peter P. J., Donnelly J. H., . (2004). Marketing management. New York: McGraw-Hill Irwin.

Chicago

Peter Paul J, Donnelly James H, . 2004. Marketing management. New York: McGraw-Hill Irwin.

Harvard

Peter P. J., Donnelly J. H., . (2004). Marketing management. New York: McGraw-Hill Irwin.

MLA

Peter Paul J, Donnelly James H, . Marketing management. New York: McGraw-Hill Irwin. 2004.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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