Marketing management :
Peter, Paul J.
Marketing management : knowledge and skills. Paul J. Peter. - 7th ed. - New York : McGraw-Hill Irwin, 2004. - 876 p. : ill. ; 25 cm.
0072552174
Marketing--Management.
HF 5415.13 / .P387 2004
Marketing management : knowledge and skills. Paul J. Peter. - 7th ed. - New York : McGraw-Hill Irwin, 2004. - 876 p. : ill. ; 25 cm.
0072552174
Marketing--Management.
HF 5415.13 / .P387 2004