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  2. MARC view: Strategic marketing management :
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Strategic marketing management : (Record no. 21103)

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MARC details
000 -LEADER
fixed length control field 00633nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140310183308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050906s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750659386
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .W547 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S.
245 ## - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title planning, implementation & control /
Statement of responsibility, etc Richard M.S. Wilson.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amstersdam :
Name of publisher, distributor, etc Elseviere Butterworth-Heinemann,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 867 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Call number prefix Foreign
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification   College Library College Library General Circulation Section 09/06/2005   HF 5415.13 .W547 2005 C6138 05/15/2018 1 03/10/2014 Books

Strategic marketing management :

APA

Wilson R. M., Gilligan C., . (2005). Strategic marketing management. Amstersdam: Elseviere Butterworth-Heinemann.

Chicago

Wilson Richard M.S, Gilligan Colin, . 2005. Strategic marketing management. Amstersdam: Elseviere Butterworth-Heinemann.

Harvard

Wilson R. M., Gilligan C., . (2005). Strategic marketing management. Amstersdam: Elseviere Butterworth-Heinemann.

MLA

Wilson Richard M.S, Gilligan Colin, . Strategic marketing management. Amstersdam: Elseviere Butterworth-Heinemann. 2005.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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