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Strategic marketing management :

Wilson, Richard M.S.

Strategic marketing management : planning, implementation & control / Richard M.S. Wilson. - 3rd ed. - Amstersdam : Elseviere Butterworth-Heinemann, 2005. - 867 p. : col. ill. ; 28 cm.

ISBN: 0750659386

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .W547 2005

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Strategic marketing management :

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