Advertising and promotion : (Record no. 14202)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150112093426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100720s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071235037 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .B387 2004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | G 659.1 |
| Item number | B41 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | An integrated marketing communication perspective / |
| Statement of responsibility, etc | George E. Belch and Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Companies, Inc, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 800 pages : |
| Other physical details | illustration ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 07/08/2013 | HF 5823 .B387 2004 | SFU0886 | 05/15/2018 | 1 | 07/08/2013 | Books | |||||
| Library of Congress Classification | Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 10/05/2013 | HF 5823 .B387 2001 | SFU1526 | 05/15/2018 | 1 | 10/05/2013 | Books | |||||
| Library of Congress Classification | Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 10/21/2013 | 1 | HF 5823 .B387 2004 | SFU1473 | 05/15/2018 | 1 | 10/21/2013 | Books | 08/31/2017 |