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Advertising and promotion :

Belch, George E.

Advertising and promotion : An integrated marketing communication perspective / George E. Belch and Michael A. Belch - 8th ed. - New York : McGraw-Hill Companies, Inc, 2001. - 800 pages : illustration ; 25 cm.

ISBN: 9780071235037

Subjects--Topical Terms:
Advertising
Sales promotion
Communication - Marketing

LC Class. No.: HF 5823 / .B387 2004

Dewey Class. No.: G 659.1 / B41 2001

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Advertising and promotion :

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