Normal view MARC view ISBD view

Should firms spend more on research and development and advertising during recessions? / (Record no. 121105)

MARC details
000 -LEADER
fixed length control field	00604nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140626s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Srinivasan, Raji..
245 ## - TITLE STATEMENT
Title	Should firms spend more on research and development and advertising during recessions? /
Statement of responsibility, etc	Raji Srinivasan ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	75 : 3, page 49
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Journal of Marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing metrics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Profits.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Recession.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Research and development.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Stock returns.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Periodicals

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type
			College Library	College Library	Periodical Section	06/26/2014		S0213	06/26/2014	06/26/2014	Periodicals

SOUTHVILLE LIBRARY