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Should firms spend more on research and development and advertising during recessions? /

Srinivasan, Raji..

Should firms spend more on research and development and advertising during recessions? / Raji Srinivasan ... [et al.]. - c2011. - 75 : 3, page 49 - Journal of Marketing .

Subjects--Topical Terms:
Advertising.
Marketing metrics.
Profits.
Recession.
Research and development.
Stock returns.

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Should firms spend more on research and development and advertising during recessions? /

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