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  2. MARC view: When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters /
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When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters / (Record no. 121095)

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MARC details
000 -LEADER
fixed length control field 00635nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140626s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Homburg, Christian..
245 ## - TITLE STATEMENT
Title When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters /
Statement of responsibility, etc Christian Homburg ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 75 : 2, page 55
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Journal of Marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer orientation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer satisfaction.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personal selling.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales encounter.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Salesperson performance.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periodicals
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
      College Library College Library Periodical Section 06/26/2014   S0203 06/26/2014 06/26/2014 Periodicals

When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters /

APA

Homburg C., . (2011). When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters. : .

Chicago

Homburg Christian, . 2011. When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters. : .

Harvard

Homburg C., . (2011). When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters. : .

MLA

Homburg Christian, . When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters. : . 2011.

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