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When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters /

Homburg, Christian..

When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters / Christian Homburg ... [et al.]. - c2011. - 75 : 2, page 55 - Journal of Marketing .

Subjects--Topical Terms:
Customer orientation.
Customer satisfaction.
Personal selling.
Sales encounter.
Salesperson performance.

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When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters /

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