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A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : (Record no. 121042)

MARC details
000 -LEADER
fixed length control field	00700nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140626s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mehta, Nitin..
245 #2 - TITLE STATEMENT
Title	A multicategory model of consumer's purchase incidence, quantity and brand choice decisions :
Remainder of title	methodological issues and implications on promotional decisions /
Statement of responsibility, etc	Nitin Mehta ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	49 : 4, page 435
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Journal of Marketing Research
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Basket utility maximization.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Choice models.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Multicategory brand choice decisions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Purchase incidence decisions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Quantity decisions.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Periodicals

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type
			College Library	College Library	Periodical Section	06/26/2014		S0150	06/26/2014	06/26/2014	Periodicals

SOUTHVILLE LIBRARY