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A multicategory model of consumer's purchase incidence, quantity and brand choice decisions :

Mehta, Nitin..

A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : methodological issues and implications on promotional decisions / Nitin Mehta ... [et al.]. - c2012. - 49 : 4, page 435 - Journal of Marketing Research .

Subjects--Topical Terms:
Basket utility maximization.
Choice models.
Multicategory brand choice decisions.
Purchase incidence decisions.
Quantity decisions.

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A multicategory model of consumer's purchase incidence, quantity and brand choice decisions :

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