Foundations of marketing / (Record no. 117441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140527s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077137014 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .F158 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fahy, John. |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc | John Fahy, David Jobber |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Maidenhead : |
| Name of publisher, distributor, etc | McGraw-Hill Higher Education, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 359 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | Foreign |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | Reserve Section | 05/28/2014 | 3308.00 | HF 5414 .F158 2012 | C18049 | 10/30/2014 | 05/28/2014 | Books |