Foundations of marketing /
Fahy, John.
Foundations of marketing / John Fahy, David Jobber - 4th ed. - Maidenhead : McGraw-Hill Higher Education, c2012. - 359 p. : col. ill. ; 27 cm.
Includes glossary and index.
9780077137014
HF 5415 / .F158 2012
Foundations of marketing / John Fahy, David Jobber - 4th ed. - Maidenhead : McGraw-Hill Higher Education, c2012. - 359 p. : col. ill. ; 27 cm.
Includes glossary and index.
9780077137014
HF 5415 / .F158 2012