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Service marketing :

Zeithaml, Valarie A.

Service marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.-- - 7th ed - New York : McGraw Hill 2018 - xxviii, 514 pages.

9780078112102


Marketing.
Service industries -- marketing.

Service marketing :

APA

Zeithaml V. A., . (2018). Service marketing. New York: McGraw Hill.

Chicago

Zeithaml Valarie A, . 2018. Service marketing. New York: McGraw Hill.

Harvard

Zeithaml V. A., . (2018). Service marketing. New York: McGraw Hill.

MLA

Zeithaml Valarie A, . Service marketing. New York: McGraw Hill. 2018.

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