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Total integrated marketing :

Hulbert, James M.

Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy. - New York : Free Press, 2003. - xii, 356 pages ; 24 cm.

Includes index.

ISBN: 0684848678

LCCN: 2002045586

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF 5415 / .H865 2003

Dewey Class. No.: 658.8

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Total integrated marketing :

SOUTHVILLE LIBRARY