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Emerging trends, threats and opportunities in International marketing :

Czinkota, Michael R.

Emerging trends, threats and opportunities in International marketing : what executives need to know / Michael R Czinkota, Ilkka A Ronkainen, Masaaki Kotabe. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009. - xxi, 378 p.

Includes Index.



9781606490358


Export marketing.
BUSINESS & ECONOMICS / International / Marketing.
Globalization.

HF 5415.A2 / .C998 2010

Emerging trends, threats and opportunities in International marketing :

APA

Czinkota M. R., Ronkainen I. A. & Kotabe M. (2009). Emerging trends, threats and opportunities in International marketing. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.

Chicago

Czinkota Michael R, Ronkainen Ilkka A and Kotabe Masaaki. 2009. Emerging trends, threats and opportunities in International marketing. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.

Harvard

Czinkota M. R., Ronkainen I. A. and Kotabe M. (2009). Emerging trends, threats and opportunities in International marketing. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.

MLA

Czinkota Michael R, Ronkainen Ilkka A and Kotabe Masaaki. Emerging trends, threats and opportunities in International marketing. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. 2009.

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