Mass media research :
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 9th ed. - Canada : Wadsworth, Cengage Learning, 2011. - 464 p. : ill. (some col.) ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes index
1439083924
Media theory
Mass media--Research--Methodology
P 91.3 / .W47 2011
Mass media research : an introduction / Roger D. Wimmer and Joseph R. Dominick. - 9th ed. - Canada : Wadsworth, Cengage Learning, 2011. - 464 p. : ill. (some col.) ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes index
1439083924
Media theory
Mass media--Research--Methodology
P 91.3 / .W47 2011